Homepage versions

Authority through selection. The brands you carry are the reason to shop, so the shelf is the hero.

Signature

The brand wall: 40 tiles with live stock counts, filterable, above everything else.

Type

Anybody condensed, Switzer

Palette

Checks

Verified at 1440 / 768 / 375. Lighthouse 100 across the board. Superseded: the research argues against the brand-wall hero and the condensed display type.

Pharmacy register. Everyday low pricing with no codes at all, and the price-break table as the one thing this page shows off.

Signature

A real price-break table with the unit price at every tier, shown once at full size and then on every card.

Type

Literata, Public Sans

Palette

Checks

Desktop mockup. No codes, no badges, no popups.

The category's own commercial model, built properly: discount code, struck-through reference prices, percentage badges, trust badges and an exit popup.

Signature

The code panel and the -X% badges. This is the version that tests whether the convention is worth adopting.

Type

Archivo, expanded for prices

Palette

Checks

Desktop mockup. Reference prices must be genuine prices charged here before this can ship.

The honest-reseller position. We make none of it, so we compete on comparison, pass-through certification and truthful stock.

Signature

Identical card geometry for all 1,400 products, with certification linked to the certifier's own register.

Type

Instrument Serif, Instrument Sans

Palette

Checks

Desktop mockup. No codes, certification-led, subscription with no minimum term.

Bold, solid colour, interactive. The hero is an instrument rather than a banner: every product in a category ranked by unit price.

Signature

Change the quantity and the bars re-scale and re-sort, because bulk terms differ by brand and the ranking genuinely changes.

Type

Syne, Chivo

Palette

Checks

Desktop mockup. Rack verified: re-sorts across quantities, switches unit basis, withdraws the chart below two products.

Certainty rather than price. A delivery date instead of a delivery speed, real stock, and the total cost stated where the decision is made.

Signature

The live dispatch cut-off and arrival date, plus a facet rail with result counts and variant chips that show what is unavailable.

Type

Fraunces, Schibsted Grotesk

Palette

Checks

Desktop mockup. Delivery logic tested across six weekday, weekend and cut-off cases; facets, sort and load-more verified.

Structure borrowed from DY Nutrition, with the four manufacturer pillars rewritten as things a stockist can actually prove. Black, one hot accent, conventional type.

Signature

Today's drop: one product a day at a real time-limited price, chosen by a community vote that closes at midnight.

Type

Plus Jakarta Sans

Palette

Checks

Desktop mockup. Vote and countdown verified. Drop must genuinely end and votes must be a real tally before this ships.

v7 with real products: 24 real items from 14 real UK brands, with their own names, prices and photographs pulled from public product feeds.

Signature

Every photograph normalised at ingest to one square canvas with the same padding, so a mixed-source catalogue still reads as one system.

Type

Plus Jakarta Sans

Palette

Checks

Desktop mockup. Photographs are the brands' copyright and need a stockist agreement before launch. Stock, ratings, reviews and bulk tiers are still placeholders.

v8 with the vote turned into the engine: votes set the discount as well as the winner, every past drop is published, and returning visitors get the vote first.

Signature

The tier ladder. More votes, deeper discount, so a voter has a reason to bring other voters rather than just casting one.

Type

Plus Jakarta Sans

Palette

Checks

Desktop mockup. Ladder tested across every threshold boundary; margin, reorder and nomination verified. Thresholds must genuinely trigger before this ships.